ENGLISH FOR MARKETING COMMUNICATIONS

Authors

  • Erica J Williams Department of Business Studies, Fachhochschule, University of Applied Sciences, Düsseldorf

Abstract

This paper discusses the problems that arise when delivering English for Marketing Communications courses and offers new insights and practical solutions for this largely undiscovered area of ESP.

References

Hutchinson, T., & Waters, A. (1987). English for Specific Purposes: A learning-centered approach. Cambridge: Cambridge University Press.

Strevens JM (1988) ESP after Twenty Years: a Reappraisal. In M. Tickoo (Ed.), ESP: State of the art (pp. 1-13). SEAMEO Regional Language Centre.

Dudley-Evans, T., & St John, M. (1998). Developments in ESP: A multi-disciplinary approach. Cambridge: Cambridge University Press.

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Published

2014-12-09

Issue

Vol. 2 No. 3 (2014): Vol 2, No 3, Special Issue (2014)

Section

Articles